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Creating an Event – What will the brand look like?..Yes this is a important element!
When Platinum Specialists work with our clients the planning process will unpack how you are going to incorporate your corporate brand into the event theme and design. We are not talking about placing your logo on invitations and in strategic places around the venue, we guide you to create a unique event brand for each event planned. Developing a brand for your event helps to create a unique message, not only during the actual event, but also before and after the event. We weave this brand into all communication prior to event so guests are aware and can plan accordingly.
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Stop for a moment – Where are you in your event planning process ?
Did you plan your event with sponsors in mind?.. When I pose this question to my clients the most common response is ‘no’ I have only considered my participants or I wish to cater for a certain high profile act. My response, do we have time to re consider or review this part of the event plan?.. After a short pause I hear ‘Yes please!’..Or even better..’Why?’ Your sponsors are a integral part of the event plan. Here are just a few benefits to entice you to think more about your event partners: -They help you raise your profile -Can
