“..marketers need to start taking a risk in Australia, testing and learning in this space to improve returns from digital budgets. Over the coming few years, brands who leverage these innovations and combine it with their own consumer data to drive sophisticated, relevant and timely digital strategies will rise above the pack.” 77% of Australians now own a smartphone up 5% over the past 12 months – Sensis eBusiness Report, September 2014 55% of mobile web users now use mobile as either their primary or exclusive means of going online, an increase from 40 percent in 2013 – InMobi Report

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